IITF 2014 : EMPOWERING THE WOMEN
Making this year’s theme as “Women Empowerment”, the 34th India International Trade Fair (IITF) opened on November 14. President Pranab Mukherjee inaugurated the 34th edition of India International Trade Fair 2014 at Pragati Maidan in New Delhi. The first five days i.e from November 14 to 18, of the trade fair were allotted to the Business visitors and post that, it was opened for the general public.
IITF, ever since its inception in 1980, has evolved as a major event for the Business community. It is a premier event organized by the India Trade Promotion Organization (ITPO), the nodal trade promotion agency of the Government of India. IITF is a major tourist attraction and lakhs of people visit this fair every year. This event which takes place annually provides one single platform to the manufacturers, traders, exporters and importers where they can promote their products.
Not only more participants were there in this year’s trade fair, the exhibition space was also increased. Last year 84,000 square metres of exhibition space was there for the IITF whereas this year, it was over 90,000 square metres.Over 6000 Exhibitors from India and abroad took part in this event. There were 31 Central Government Ministries, Departments along with their agencies/PSUs, with all the States & UTs apart from leading private sector companies. The Theme of IITF 2013 was Inclusive Growth with Bihar as Partner State and Japan as
Partner Country. Last year’s foreign participation came from 19 countries, while this year the number has increased to 25. South Korea, Kuwait, Germany and Malaysia are among the countries which participated in the trade fair for the first time. South Africa was accorded the ‘Partner Country’ Status while Thailand was the ‘Focus Country and Delhi was the ‘Focus State’.
This year, the theme, ‘Women Empowerment’, was figured prominently in the display profile of all the State and Union Territories pavilions. ‘Women Entrepreneurs’ theme was decided to help organisations integrate women welfare programmes in different parts of the country. Almost every state pavilion had reserved space to promote products made by women, ranging from handicrafts and food to handloom.
As per the IITF officials, “Awarding these women is a way to encourage more entrepreneurs to come forward and contribute towards their home state.”
Lieutenant-Governor Najeeb Jung inaugurated the Delhi Pavilion, which focused on the role of women entrepreneurs in the city. He took a round of the stalls that showcased aspects of Delhi that included tourism, works produced by inmates of Tihar, Delhibased fashion designers, khadi, handicraft stalls by various departments of the Delhi government and other businesses.
In an effort to encourage women, Mr. Jung felicitated some of the leading women entrepreneurs of the city. They included faces of Dastakar, Laila Tyabji, Chef, author and Ritu Dalmia, fashion designer Ritu Beri, social activist Kiran Chopra, marathon runner Sunita Godara, fashion designer Rina Dhaka, business women Sneh Gangal, Anju Singh and Saheen Anjum.
Dastakar, Laila Tyabji
Dastkar is an Indian non-government organization working with craftspeople across India, for promotion and revival of traditional crafts of India. It was founded in 1981 in Delhi, by a group of six women, including Laila Tyabji, its current chairperson. She was awarded the Padma Shri by the Government of India in 2012.
TV show host
Ritu Dalmia, born in 1973, is an Indian celebrity chef and restaurateur. She is the chef and co-owner
of the popular Italian restaurant Diva in Delhi, which she established in 2000, with co-founder Gita Bhalla under
partnership firm “Riga Food”.Other restaurants of company are “Latitude 28″ and “Cafe Diva”. She hosted TV cookery
show, “Italian Khana” for NDTV Good Times for three seasons, and published her first cookbook by the same name in
2009. She has been awarded the “Order of the Star of Italian Solidarity” by Government of Italy in December 2011.
Ritu Beri has a defence background and in 2004, married exporter Bobby Chadha. Ritu Beri studied fashion arts at the NIFT,
New Delhi and She received Millennium Achiever and Rashtriya Shiromani Awards in the year 2000. In 2004, she
received the Global Excellence Award for her contribution in the field of fashion. The designer, in 2007, received the
Kalpana Chawla Excellence Awards 2007 for women for excelling in her field and in 2010, Ritu Beri was conferred the
Chevalier dans l’Ordre des Arts et des Lettres (Knight of the Order of Arts and Letters), one of the highest civilian
awards by the French government, for her contribution to the fashion industry.
Kiran Chopra is Founder Chairperson of Varishth Nagrik Kesari Club with a cause is an entrepreneur, educationist and
socially humanist in her activities. Being wife of Ashwini Kumar Chopra (the senior journalist, Resident Editor, Punjab
Kesari, Delhi), she used to remain involved in looking after the editorial as well as the management and production
section of the newspaper. She has been associated with various social activities. For the upliftment and a dignified living of senior’ rights, she is working as a grassroot worker specifically in the areas of health as well as moral, cultural and social development of senior citizens. She has been awarded MANAV SEVA PRERNA AWARD in year 2006 by Physically Handicapped Welfare Society.
Sunita Godara is a former Indian marathon runner. She is the 1992 Asian Marathon Champion. She became the national
marathon champion first time in 1984 by winning Delhi Marathon. She won medals in the Penang and Kedah marathons. Sunita Godara holds the record of running the maximum marathons run by an Indian. She received
Arjuna award for her achievements. She has run in 71 full marathons, starting with the Rath Marathon in 1984. In 1990 she clocked 2 hours 49.21 minutes to become the first Indian to win a world class race. She also carried the Olympic Torch at the 1996 Centennial Olympics at Atlanta.
Rina Dhaka has been a part of the Indian fashion industry for the past fifteen years. Early in her career, one of her designs for the Miss India events caught the eye of Rohit Khosla, the only fashion designer back then known for his innovativeness. She was encouraged by his appreciation and has striven to keep up the spirit of innovation. Rina is best known for her theme. Her forte remains western wear and she prides on the fact that her pieces can be worn as separates. Designing, for her, is basically a lot of fun. She has been awarded Yuva Ratan Award in the year 1993.
The Delhi pavilion showcased fashion designs and handloom from several emerging women designers and a separate stall highlighting products made by women inmates of Tihar Jail. One participant at Delhi pavilion has come with
traditional block-printed handlooms.
Male entrepreneurs and artists have also contributed with some traditional art.
Kutch-based Durlabhji Makwana was one of the few Indian artists doing mud painting, mud mirror work and batik painting. He is well-renowned.
There were an overwhelming number of handicrafts on offer this year. Not only Indian, but women from IITF’s partner country South Africa, had also brought innovative and attractive crafts to the fair. An official from the country’s delegation said they have showcased several goods made by them, the main attraction for visitors being South African handicrafts.
Union Minister of Micro, Small & Medium Enterprises (MSME), Kalraj Mishra inaugurated three different stalls including Techmart India organized by NSIC, his ministry’s MSME Expo-2014 and Khadi Pavilion by KVIC.
In ‘Techmart India-2014′, the total no. of participants was 586 as compared to 540. It was basically a Technology Based Exhibition which mainly covered Packing and Packaging Machines and Products, Machines and Machine Tools, Information Technology, Agro and Food Processing Machines and Products, Electrical and Electronics Products, Auto Components and
Industrial Products etc.
Second one, MSME Expo was organised by the Development Commissioner (MSME) at Trade Fair every year. The main theme of this year was Design Intervention in MSME sector through Design Clinic scheme. More than 54 participants/entrepreneurs including 34 Women, from all over India participated in the MSME Expo-2014 and exhibited their products in more than 89
stalls. The uniqueness of this year MSME Expo was that visitors had the chance to see the products from states like Assam, Madhya Pradesh, Maharashtra, Gujarat, West Bengal, Himachal Pradesh, Uttar Pradesh, Haryana, Punjab, Rajasthan etc.
Third one, KVIC has been participating in the IITF from the last two decades. An exclusive Khadi Pavilion carrying the theme of women empowerment was setup in comprising approximately 2800 sq meter area. Total 199 Institutions/ SFURTI clusters/ VI/REGP/PMEGP units, state KVI Boards, Departmental Bhavans displayed their exquisite products. Out of 199 participates 49 were Khadi Institutions, 1 Departmental Bhavan, 5 State Boards, 8 SFURTI clusters & 136 REGP/PMEGP units. Out of 136 PMEGP units, 76 units were run by women entrepreneurs.
To further popularize the products of Khadi Fabrics, Readymade Garments & Village Industries a Khadi Paridhan Utsav (Fashion Show) was organized on 25th November 2014 at ITPO.
The Indian Railways pavilion set up in Hall No, 6 displayed many facets of Indian Railways in a seamless manner. The various themes were displayed in such a way that they all merged together into one definite single identity which is the Indian Railways.
From the emotional connection that Indian Railways has with the people of India to the technological advances which the Railways have seen in the recent months, almost every aspect is visible in some form or another under one roof. Broadly divided into nine sections which included the national project of Jammu & Kashmir, the works in the Northeast, Production Units progress in high-speed and semi-high speed rail, safety, sports,
digital railway, women entrepreneurship and empowerment, the pavilion boasts of 14 models which are to scale and a huge LED screen. It was like discovering India through the Indian Railways.
Amongst all the state pavillions, the most crowded one was Gujarat’s pavillion as people wanted to see the state due to ‘Modi factor’ and a long queue could be seen in order to enter the hall.
Manipur Pavilion was drawing the attention of the visitors for its unique Manipuri handloom and handicrafts items produced by the co-operative societies and individual entrepreneurs representing two hill districts namely Ukhrul and Senapati and four valley districts namely Imphal East, Imphal West, Thoubal and Bishnupur of Manipur.
IITF provided platforms for upcoming artists to showcase their talents in field of art and craft. There were a variety of craft works showcased by artists who want to mass produce like paintings on furniture or household items or miniature painting onmatch boxes and other niche artifacts.
A unique feature was the GPS-enabled mobile application that was available for download from ITPO’s website. Through the application a visitor to the fair was able to access details of exhibitors, products on display, location details and daily events. ITPO also arranged for 25 ATMs of 11 different banks installed in almost every hall.
The India International Trade Fair, which has witnessed around 14 lakh visitors visited the fair, registering a nine percent increase in footfall as compared to 2013, concluded with a bang and award ceremony.
Awards were presented to the traders in various categories by Minister of State for Culture, Tourism and Civil Aviation Mahesh Sharma.
REC was conferred the Gold Medal for Excellence in presentation of the theme – Women Empowerment at the concluding ceremony of IITF 2014. Rajeev Sharma, CMD, REC received the award from Dr. Mahesh Sharma Minister of State of Culture and Tourism (Independent Charge) & Civil Aviation. RECs pavilion was an attempt to showcase its commitment towards Women Empowerment through its business of financing power projects, CSR and illuminating lives of millions from rural to urban population.
ITPO chairperson and managing director Rita Menon announced the theme of next year’s IITF as ‘Make in India’.
Awards were also given to South Africa and Thailand, who were the partner and the focus country for the IITF 2014.
According to ITPO, 63 business delegations from 41 countries, apart from a large number of people from foreign missions in Delhi, visited the fair.
The popularity of the fair is evident from the fact that over 10 million website hits were registered during the fair, and by 11,000 mobile users of the IITF 2014 mobile app.