MERCEDES-BENZ ALL SET TO LAUNCH 15 NEW CARS
German luxury car manufacturer Mercedes-Benz India said that as part of its 2015 growth strategy, it will launch 15 new products, which will be biggest launch initiative till date in the Indian market by the company. It will introduce 15 products, including those with no predecessors in India and will also increase dealership operations in the country.
“The aim is to not only to retain the loyal patrons attached with the brand, but also winning new young customer groups aspiring for a Mercedes-Benz,” as per the announcement made by the company.
The company will also supplement its network expansion during the year with another 15 outlets in metros, as well as, tier II and III cities.
The company added that it will continue its investment in gearing up additional capacity, taking the total investment made by the company to over Rs.1,000 crore. Recently, the company’s extended facility at its Chakan plant secured the necessary clearances for operations and will begin production by June of 2015.
“With this expansion, the plant will now have a capacity of 20,000 units per year, the largest for any luxury car manufacturer,” the company said.