The 2024 edition of IMEX Frankfurt marked a notable surge of confidence and business certainty in the global events industry this week. The growth across exhibitor markets and thousands of buyers bringing a steady, long-term pipeline of RFPs all pointed to an industry thriving on solid foundations once again.
IMEX Frankfurt, which took place May 14 – 16, welcomed 12,000 event professionals through the doors of Messe Frankfurt, of which over 4,000 were buyers. More than 60,000 meetings were pre-booked with thousands more taking place on the show floor.
Chairman Ray Bloom said: “I’m delighted to see the return of the Asian market. I’ve heard that one of our exhibitors, Japan, which had its largest ever representation, has used the show to communicate the business readiness of those areas affected by the recent earthquake.”
He also observed that Africa is experiencing growth and maturity within the sector with Uganda stating that tourism, of which business events is included, has now officially overtaken coffee as its dominant market.
Encouraging the next generation of event planners entering the sector was the focus of many conversations at the show, explained IMEX CEO Carina Bauer. During the show, ICCA announced a new partnership with universities to provide scholarships, mentorships and networking opportunities for students and young event planners. Carina added: “We’ve been really pleased with the number of young people attending our Rising Talent program for those with up to three years’ experience. It was also great to see the launch of a complementary program – Young Stars – part of our broadest ever range of German language education and an integral part of the hugely successful MICE Impact Academy.”
Carina also explained that many senior leaders had remarked on the variety of content on offer this year, with several appreciating having the time and space to go deeper into important workplace topics such as burnout and mental health. Equally, at the planner level, there was a positive response to sessions covering topics in a highly practical way, such as sustainability and especially AI (Artificial Intelligence). “It’s clear that this blend of strategic leadership sessions and practicality is giving everyone the choice they want and the personalization they need,” she said.
IMEX CEO Carina Bauer & Chairman Ray Bloom. Click on image to download.
Impact, IMEX’s Talking Point for the next two years, was embraced by partners and exhibitors with Sarawak’s vibrant, multi-sensory activations at the show entrances striking a friendly, welcoming note and others such as Singapore, Houston and Glasgow all launching different impact projects during the week.
New this year and a notable success was the dedicated Impact Zone in Hall 9, led by MICE Impact, a co-creative area that united planners, suppliers, and partners with a range of workshops, panels, and stakeholder discussions.
The Google Xi CoLaboratory made a popular return to IMEX while others offering both tailored education and a variety of activations included Maritz, Encore and industry associations.
Finally, as part of its drive towards net zero, for the first time all IMEX attendees had the chance to make a personal and positive climate contribution by ‘balancing’ their travel to and from Frankfurt thanks to a new partnership with Cloverly.
Ministry of Tourism, INDIA participation at IMEX, Frankfurt 2024
Ministry of Tourism, Government of India has participated in IMEX, Frankfurt with the aim to showcase the strengths of India as a leading MICE destination to the global market and to act as a catalyst to bring forth greater number of Conferences and Conventions to be hosted in the country.
Ministry has identified MICE as a niche sector to address the issue of seasonality and showcase India as a 365-days destination. In line with this effort, Ministry has introduced ‘Meet in India’ as a specialized sub-brand within the ‘Incredible India’ campaign. This sub-brand aims to enhance promotional initiatives, showcasing India as an appealing MICE destination equipped with top-tier connectivity, cutting-edge infrastructure, a vibrant knowledge hub, and a plethora of distinctive tourist attractions. The India Convention Promotion Bureau along with other MICE planners, Conference organizers and Destination Management companies participated in the Pavilion. The India pavilion was inaugurated by Shri M. R. Synrem, Joint Secretary, Ministry of Tourism, Government of India, in presence of other officers of Ministry of Tourism, GOI.
During India’s G20 Presidency, over 200 meetings were convened in 56 cities nationwide, resulting in increased tourism both domestically and internationally. This platform effectively spotlighted India’s robust MICE infrastructure and its rich cultural and natural heritage on a global scale. Following this momentum, the Ministry of Tourism is actively engaged progressing to firmly position India as a premier global hub for MICE activities.With huge progress made in internal connectivity by air and roads, ease of travelling within the country, opened up new infrastructural facilities for organizing conferences and conventions, India is poised to be a leading destination.