The Penang Convention & Exhibition Bureau (PCEB) has successfully hosted its 8th Edition of the Penang Roadshow to India 2025, taking place from 13th to 20th January 2025. This annual initiative, launched in 2017, has never skipped a beat, even during the Covid-19 pandemic when it was held virtually for two consecutive years. The roadshow underscores PCEB’s commitment to strengthening ties with the Indian market, a key player in Penang’s tourism and business events sectors.
This year’s roadshow, happened at four major Indian cities: Mumbai (13 January), New Delhi (15 January), Kolkata (17 January), and Chennai (20 January). Each destination has drawn approximately 200 buyers and 30 media representatives, providing a dynamic platform for engagement and collaboration.
Penang Convention & Exhibition Bureau (PCEB) is a state bureau established to develop the Business Events and meetings, incentives, conventions and exhibitions (MICE) industry in Penang. It aims to position Penang as the preferred location for Business Events activities in the region. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities and vibrant natural attractions, Penang offers a truly eclectic tropical experience.
A significant milestone of the roadshow was the signing of a Memorandum of Understanding (MOU) between Penang Convention & Exhibition Bureau (PCEB) and EaseMyTrip (EMT), in New Delhi on 15 January 2025. This MOU aims to foster a strategic partnership to enhance Penang’s appeal as a top travel destination for Indian tourists. It emphasizes collaborative efforts to boost Penang’s visibility in the Indian market through innovative initiatives, targeted campaigns, and improved travel opportunities. The partnership reflects a shared vision of promoting greater cultural exchange and economic growth between Penang and India, positioning Penang as a preferred choice for Indian travelers seeking unique experiences.
Another highlight of the 2025 roadshow was the new direct connectivity between Penang and Chennai via IndiGo Airlines, a game-changer for both Penang and the Indian market. This direct flight simplifies travel and unlocks new opportunities for business and leisure. Chennai’s strategic location serves as a vital connecting hub, offering seamless access to Penang for passengers from 32 domestic cities in India, including major cities such as Bengaluru, Delhi, Kolkata, and Mumbai. Additionally, these flights come with an inclusive 30kg baggage allowance, making them an attractive option for both leisure and business travelers.
In addition, Malaysia has officially extended its visa exemption for Indian nationals until December 31, 2026. This exemption allows Indian visitors to enter Malaysia without a visa for up to 30 days, significantly easing the travel process.The new policy further enhances Malaysia’s appeal as a destination and provides seamless entry for Indian visitors to explore Penang’s diverse offerings.
“This new connection strengthens the bond between our regions, making Penang more accessible and enabling greater collaboration. It will undoubtedly elevate the experience for buyers attending the roadshow and foster long-term growth in tourism and business events,” said Ashwin Gunasekeran, Chief Executive Officer of PCEB.
The roadshow featured an impressive lineup of exhibitors from across Malaysia, including Ace Conferences & Exhibitions, Apollo Holidays Malaysia Sdn Bhd, Asian Overland Services Tours and Travel Sdn Bhd, By The Blanket, dQuest Ventures, G Hotel, Jeya Berjaya Travel & Tours Sdn Bhd, Lone Pine, Penang – A Tribute Portfolio Resort, Malaysia International Trade and Exhibition Centre, Mitways Transport & Tours Sdn Bhd, Oscar Holidays Sdn Bhd, Tourism Malaysia, and IndiGo Airlines. Their participation highlighted the collaborative efforts within Malaysia’s tourism and business events sectors to engage with the Indian market.
“Penang’s charm lies in its ability to offer something for everyone—be it cultural experiences, culinary delights, or world-class venues. With the continuation of the free-visa initiative, we anticipate a significant increase in tourist arrivals, allowing Indian visitors to fully immerse themselves in Penang’s unique offerings,” said YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy.
In 2024, Penang hosted nearly 1,900 events, attracting 296,630 delegates and generating an estimated economic impact of RM1.27 billion. These impressive figures underscore Penang’s reputation as a leading destination for business events in the region.