It’s a wrap up for Arabian Travel Market 2025, held at the Dubai World Trade Centre from April 28 to May 1, 2025. Dubai hosted the ATM 2025, one of the world’s most influential travel and tourism trade shows. Inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum over 2,800 exhibitors from 166 countries, and 55,000+ attendees marked a 16% year-on-year growth.
This year’s theme, “Empowering Innovation: Transforming Travel Through Entrepreneurship,” sparked energetic discussions and industry-shaping deals.
Top highlights from ATM 2025:
The 4-day event witnessed numerous high-level conferences, groundbreaking innovations, and a vibrant showcase of start-ups transforming the future of travel. From AI-driven solutions to sustainable tourism ideas, ATM 2025 proved to be a breeding ground for next-gen travel experiences.
“Arabian Travel Market 2025 has proven that innovation, sustainability, and strategic collaboration are no longer trends — they are the foundation of the future travel ecosystem,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “We’re proud to see the MENA region leading this global transformation.”
Major Travel Trends from Arabian Travel Market 2025
1. Sustainable tourism takes center stage
More destinations are prioritizing low-impact, high-value tourism. Governments and operators showcased new green travel policies, eco-lodges, carbon offset initiatives, and sustainable transport solutions. The goal: attract quality-conscious travelers and hit climate targets by 2030.
2. Bleisure travel booms in MENA
A rising number of professionals are combining business trips with leisure experiences. Hotels and DMCs launched customized bleisure travel packages across Dubai, Abu Dhabi, and Riyadh.
3. Solo female travel gains momentum
Several exhibitors launched women-focused tours, mobile safety apps, and concierge services aimed at solo female travelers. These initiatives also support local women-owned tourism businesses.
4. Luxury travel continues to evolve
Luxury is no longer just about opulence. Experiences that are personalized, sustainable, and culturally immersive are trending. Think desert yoga retreats, curated art tours, and private island escapes.
Hospitality & Tourism Announcements
1. Saudi Arabia’s bold tourism goals
The Kingdom aims to host 150 million tourists annually by 2030. New tourism projects include The Line at NEOM, the Red Sea Project, and simplified visa processes for 80+ countries.
2. Dubai Expo City expands
Dubai announced Expo City’s evolution into a permanent mixed-use space with year-round festivals, attractions, and smart city solutions.
3. Qatar focuses on cultural tourism
Qatar introduced new resort developments and heritage trails aimed at post-World Cup tourism growth. Festivals celebrating local art and food were also spotlighted.
4. Hotel chains plan regional expansion
Accor, Hilton, and Marriott all unveiled plans for new properties in Saudi Arabia, Oman, and the UAE, with a strong push for eco-luxury hospitality.
New Partnerships & Deals
1. Etihad & Visit Abu Dhabi join forces
Together, they launched exclusive travel bundles to boost Abu Dhabi as a year-round tourist destination. These will combine flights, stays, and local experiences.
2. Flynas partners with travel tech firms
Saudi budget airline Flynas announced deals with multiple AI and blockchain-based startups to enhance booking, loyalty programs, and inflight personalization.
3. Regional tourism campaigns launched
Tourism boards from Jordan, Bahrain, and Oman came together to promote the Gulf as a shared cultural and adventure destination through joint marketing efforts.
Innovation & Technology in Focus
1. AI and automation lead the charge
Companies unveiled AI-driven travel assistants, predictive booking platforms, and machine learning tools to personalize user journeys.
2. Virtual reality travel showcases
Several exhibitors offered immersive VR demos for destinations like Petra, AlUla, and the Empty Quarter, helping buyers visualize experiences in real time.
3. Blockchain for travel bookings
Emerging startups highlighted the use of blockchain tech for secure, transparent bookings, minimizing fraud and increasing user trust.
Arabian Travel Market 2025 cemented the Middle East’s position as a global travel innovation leader. The region is embracing technology, sustainability, and collaboration — setting the tone for the future of global tourism.
Whether you’re a travel professional or a wanderlust-filled adventurer, ATM 2025 offered a clear glimpse into where travel is headed next.