Frankfurt, May 21st, 2025:
The Maharashtra Government’s Department of Tourism has officially announced the formation of the Maharashtra Convention Bureau (MCB) — India’s first state-led initiative focused on positioning Maharashtra as a prime destination for global conventions, exhibitions, and business events. The announcement was made at IMEX Frankfurt, one of the world’s largest and most influential trade shows in the MICE industry.
Strengthening Maharashtra’s Global Tourism Identity
Based in Mumbai, India’s financial capital, the MCB will serve as a strategic body to attract and facilitate international events. It aims to capitalize on the state’s reputation as a global business and tourism hub. This development aligns with the Maharashtra Tourism Policy 2024, which emphasizes the importance of the growing Meetings, Incentives, Conferences, and Exhibitions (MICE) sector and its potential to fuel the visitor economy.
Vision of Maharashtra Unveiled at IMEX
The Maharashtra delegation at IMEX included:
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Shri Indranil Naik, Minister of State (Tourism, Industries, Public Works, Higher & Technical Education, Tribal Development, Soil & Water Conservation)
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Shri Atul Patne, IAS, Principal Secretary (Tourism)
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Shri Santosh Rokade, Deputy Secretary, Department of Tourism
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Dr. B.N. Patil, IAS, Director, Directorate of Tourism
Powering India’s Economic Engine Through MICE
With Maharashtra contributing nearly 15% of India’s GDP, the formation of the MCB is a calculated step towards enhancing India’s intellectual and economic capital. The bureau will attract professionals, delegates, and experts from across the globe — promoting knowledge-sharing, innovation, and industry collaboration.
The initiative will leverage Maharashtra’s world-class infrastructure, dynamic economy, and strong service ecosystem. Cities like Mumbai, Pune, Nashik, and Nagpur will form the core of this convention circuit, offering diverse venues, ample accommodation, and efficient transportation options.
A Visionary Statement from the Minister
“The establishment of the Maharashtra Convention Bureau marks a transformative moment for our state’s economic and cultural landscape…
We are unlocking the full potential of the business events industry to amplify our leadership on a global stage…
This initiative will attract global thinkers, investors, and changemakers to Maharashtra, generating new opportunities for our youth, our entrepreneurs, and our communities.”
— Shri Indranil Naik, Minister of State
MCB’s Strategic Role in Business Tourism
The Maharashtra Convention Bureau is poised to become the engine behind Maharashtra’s business tourism boom. It will assist international event organizers with administrative support and resources to ensure impactful events. MCB will also collaborate with hotels, venues, and service providers, streamlining the planning process and enhancing the experience for delegates and organizers alike.
Mumbai as India’s MICE Powerhouse
This initiative follows India’s G20 Presidency and its growing prominence in hosting global events. Mumbai is at the heart of this momentum. The city’s exceptional MICE infrastructure includes:
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Jio World Convention Centre (JWCC)
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Leading hospitality brands: Hyatt, Marriott, Taj Hotels, Oberoi Hotels
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Mumbai International Airport – Asia’s award-winning travel hub
Mumbai has successfully hosted global events like:
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21st World Congress of Accountants (2022)
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G20 Sessions (2023)
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141st International Olympic Committee Session (2023)
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Miss World Grand Finale (2024) at JWCC
Promoting Maharashtra on the Global MICE Map
Mumbai’s MICE ecosystem has been promoted at international events such as:
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IMEX Frankfurt
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IMEX America
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IBTM Barcelona
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AIME Melbourne
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The Meetings Show Singapore
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UIA European Roundtable
The city also engages with prestigious global associations like ICCA and UFI.
“This initiative reflects the growing importance of business tourism in our economic landscape…
We are excited to bring the world to Maharashtra and Mumbai – The Gateway to India.”
— Shri Atul Patne, IAS, Principal Secretary (Tourism)
Upcoming Major Conventions in Maharashtra
Thanks to focused outreach efforts, Mumbai has secured several high-profile events, including:
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International Baccalaureate Congress (2026)
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ICANN Annual Conference
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International Olympiad on Astronomy & Astrophysics (2025)
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Asian Seed Congress (2025)
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UIA International Forum of Architects (2027)
The city has also bid to host the International Astronautical Congress (2028). These events are expected to generate significant economic impact for Maharashtra and India.
A National Benchmark in MICE Development
“The establishment of the Maharashtra Convention Bureau is a transformative milestone for Maharashtra and India’s MICE industry…
By creating a dedicated bureau, Maharashtra is setting a benchmark for other states to follow.”
— Dr. Senthil Gopinath, CEO, ICCA
Maharashtra’s Commitment to Global Engagement
The Government of Maharashtra recognizes the transformative potential of the MICE sector and is committed to promoting the state on international platforms through the Maharashtra Convention Bureau. With this initiative, the state is not only investing in business tourism but also in economic empowerment, global recognition, and inclusive growth.