India: Penang, as a destination, is celebrated for its unique blend of cultural richness and contemporary allure. In order to promote this concept, The Penang Odyssey campaign has been launched by Penang Convention & Exhibition Bureau (PCEB) with an aim to elevate Penang as the preferred destination for both business meetings and leisure escapades in the Indian market.
PCEB has organized the highly anticipated 7th edition of the Penang Roadshow to India 2024, spanning across four diverse cities from 15 to 22 January – Mumbai (15 January), New Delhi (17 January), Chennai (19 January), and Kochi (22 January). This expansive roadshow provided a unique opportunity for Indian travel enthusiasts and industry professionals to immerse themselves in the offerings of The ‘Penang Odyssey’ campaign.
The Penang Odyssey aimed to showcase Penang’s diverse offerings, forging connections that transcend borders and unveiled the immense potential for collaboration between Penang and the Indian travel industry with the participation of over 200 buyers from each city.
In line with its mission to incubate the growth of Business Events in Penang, PCEB serves as Penang’s focal point for the coordination of all Business Events activities, providing expert assistance to organisations and Business Events planners at every step of the planning. PCEB’s team of industry experts work hand-in-hand with professional service providers and world-class hotels, convention centres and unique venues to ensure the smoothness and success of each event organised.
In 2023, Penang hosted around 600 events with 160,000 delegates, signaling a robust event calendar with an estimated economic impact (EEI) of RM1 billion. This accomplishment sends a resounding message of confidence, highlighting Penang’s readiness and capability to host large-scale, world-class events, reinforcing its position as a premier destination for business and leisure.
Malaysia’s commitment to facilitating seamless travel experiences is underscored by the recent nationwide introduction of a visa-free regime, allowing stays of up to 30 days starting from 1 December 2023 to 31 December 2024. This strategic move enhances accessibility for Indian visitors and presents a significant opportunity to further strengthen direct airline connectivity with India. Recognizing the growing demand and interest from the Indian market, Penang is actively working to establish additional direct flights, providing more convenient options for those looking to explore the vibrant charm of Penang.
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